Email Marketing - The Highest ROI
Different channels can help you get in touch with your customers. Research shows that email marketing is still most effective when you compare the Return On Investment (ROI) per channel.
How can you streamline email marketing for your business?
E-mail marketing is a process in which your target group develops in different phases. Plan and first determine what you want to achieve with your campaigns within the available budget. Be realistic!
Then you will:
Position your business between brands that people consider in the first place. Build a targeted email marketing list.
Help prospects to consider your brand and products.
Offer your relations important information about your products and services.
Identify prospects interested in your solutions. Then send them detailed information.
Demonstrate how your products and services perform compared to the competition on the market.
Increase your conversions.
Build real relationships. Increase the Customer Lifetime Value (CLV).
Surprise your customers positively. Get new clients through recommendations.
Generate Promising Relationships
A panel was asked what the primary objectives of their e-mail campaigns were. They were allowed to choose their top 3 options.
Companies want to meet new prospects and customers. The emails they send can convert leads from suspicious, to prospect, to customer.
What is your service provision about? What value do you want to add? And how do you distinguish yourself from the competition? Tell your audience.
Selling your products or services will not happen on the first emails you send. But 'selling' will be the inevitable result if you feed and engage in the right way.
If people don't know you, they won't buy from you. Brand awareness is important to build your brand identity.
Reach an extensive audience
Contact with new business contacts
Live interaction with potential customers
E-mail marketing plays a crucial role in the interaction with your network
Don't make the mistake (many companies do) of thinking that your customers will keep coming back, no matter what attention you give them. Build a real relationship and keep your prospects and customers informed about your new products and services. This effort will pay off!
Improved brand awareness
Invest in the relationship. Spend time telling what's new. What you do. And what it is that only you can offer them. (USPs)
Increase in Traffic and Sales
Your prospects and customers will feel 'connected'. They will buy more. And switch less quickly to your competitor.